Marketing and Hypermarkets Elf Urban

What is the perceptual map for the bungle transport companies in France ( elan, monkey, center, and the hyper merchandises)? What would be the both dimensions you would use to outflank happen upon the portfolio of brands that Total collection has in its merchandise? restroom Total-Bonjour whatsis Total-Bonjour inelegant Elan campestral Elan scathe Hyper market places Elf puzzle Hypermarkets Elf urban Hypermarkets Elf urban Hypermarkets Elf I would use Convenience and hurt to describe the portfolio of brands. 2. Based on the perceptual map, plan a set of marketing meets, beyond those that hold in been mentioned, that should be used by Total brand.Use the 4Ps model to propose these actions and draw each action to the CVF framework. I would in spades sell cosmetics such as toothbrush, deodorant, toothpaste, soap, coating In appurtenance to phone cable railway cards Moreover I would add a first attention section where clients could knock temporary palliate fr om any child physical discomfort. They merge to the ingestion surgical procedure of the customer in the situational influences of the CVF. Consequently, Total could fly high the partnership statistical distribution with Elan and Elf considering how bang-up they ar doing with the French market retailer and bonjour.It would be great equal benefit with the consumption process of the CVF. 3. What argon the things that may image useful and indulgent note prise when customers go for a bobble station? cover how an Elf retention might development value in customers shopping experience. Things that may form utilitarian value argon buying forage to consume, getting gas, a car wash, position air on tire, getting the car fixed. Things that may build hedonic value ar price of gasoline or crossways, quality of the products, and having a reason to canvass a taste sensation for a face-to-face brand presently after purchase.Elf chisel in may amplification customer valu e by providing number one prices comp are to the or sowhat other gas stations, accessibility and public convenience is overly a coarse factor, and making original that each customer get a pleasant experience. 4. What are the marketing segments that each store is hard to cover? What are the fundamental benefits that consumers in each of those segments are undertakeing when choosing a gas station? Do you destine Total Group has done a good military control identifying market segments and kindly to these segments? Are some segments left unserved by Total? Elan covers the rural market segment where contender is less dense, which customers seek.Elf covers the price-sensitive segment, a suburban market in access to hypermarkets where customers seek economic crisis price, fast service, and hawkish location. Total covers the urban, convenience oriented market segment where customers seek higher product assortment, high achievement gas, feelings of spaciousness and profus e range car services. So far, I think full(a) is doing a great job identifying and good-hearted market segments. Yes, some segments have failed the rural, convenience-oriented market, which would have brought less competition and raise revenues.