Lawn Industry of Pakistan

Letter of Ac realizeledgement Ms. Saadiyeh Saad Course Convener Methods of channel look for CBM Karachi. Dear Madam, As per instructions, we ar submittings this case-study the likes of research report on Lawn Industry of Pakistan discussing the factors impacting the intensification of lawn fabrics in Pakistan. We would like to thank you for be so helpful and supportive in the teaching us this subject in such a manner that after its completion, our concepts argon liter tout ensembley clear regarding various methodologies involved in interrogati integritys.Beyond any doubt, it is sound an come oncome of your comprehensive and procedural approach of teaching that we give make this report without scantiness of any kind. We are really obliged for your support, Madam. Regards, Nasir R. Zaidi Pakistan Business query (PBR) is a terra firma wide advisory services agency and securities industry seek firm. Primarily, it focuses on assisting retail industry executives and vendo rs luck retailers to achieve competitive differentiation and mart success by telephone circuit-driven short term investments.PBR provides facts based research and customer centric strategies to enable better offerings from vendors and more effective business investments by retailers. PBR helps clients gain clarity, obtain precise perspective and formulate course of action on critical business issues. Founded in 2009 by a group of IoBM Grads, PBR provides custom market research, syndicated research and evidence-based consulting to leading organizations in the financial services, life sciences and consumer goods industries. through with(predicate) character reference research, advanced analytics and deep industry knowledge, PBR delivers information-driven solutions and strategies that enable clients to better understand customers, define products, and shape market opportunities in order to increase revenues and grow the value of their products and markings. PBRs Key ServicesS ince its inception in 2009, PBR has providing services of a full-fledge research firm that specializes in helping companies understand current customers, lost customers, potency customers and employees (internal customers) and track the factors that affect customer satisfaction, loyalty, awareness, and purchasing behaviors. Under expiration rapid developments since its establishment in 2009, PBR is a market research companywith already umteen standing client relationships in place and a strategic mean for strong and consistent growth.Core fosters Invest in continuous learning to improve the quality of work and the development of our employees Exhibit an ethical can-do attitude and practice what we preach. Form lasting partnerships with our customers and suppliers cling to a rewarding and fun environment for employees Further our commitment to the community. Provide products and services that exceed our clients expectations in terms of accuracy, quality and timeliness. Brand Res earch & ConsultingBrands play a critical role in barter for decision reservation. They are the customer-facing expression of your business strategy. So why do so umteen companies know so little slightly(predicate) their brands? Whether you are just starting to define yourbrandor you form an established brand that you aremanaging accurate and timely learning is available altogether through fitted brand research. PBRsbranding researchconcentrates on six key areas to give the critical information you need to manage your brand 1.Creating a unseasoned brand strategy 2. Understanding how far your brand can stretch 3. Brand architecture 4. Brand management 5. Revitalizing brands 6. Brand positioning bracing Products / Services Research The failure rate of forward-looking productlaunches is very racy. Some estimates are that little than 20% of spick-and-span products succeed In order to increase your chances of new product success, turn to Pakistan Business Research (PBR). Ou r experience in marketing research for identifying, developing and launching new products is second to none. victimisation both qualitative and quantitative research, we can help you identify customer dissatisfaction and unmet needs, generate and screen new product concepts, evaluate market feasibility ( fill and value), identify compelling marketing benefits and messages and track introduction, awareness and trial. Introducing new products without marketing research is like driving blind much too risky In short, just let PBR help you navigate your way to successful product introduction. Additional Areas of Expertise Advanced statistical AnalysesPBR has an on-site online module to conductadvanced statistical functionssuch as multiple regression (driver analysis), practice bundling analysis, factor analysis, perceptual mapping (multidimensional scaling), structural equation modeling and data mining. Marketing Surveys In humanitarian to our market research specialties, PBR is well experienced in conducting different types of marketing research including all types of Business-to-Business and Business-to-Consumer research studies, advertising effectiveness, attitude testing, marketing effectiveness, market segmentation, positioning and a mussiness more.Pragmatic Execution Our business research can help you not only design but also execute the scoop out possible marketing surveys taking into consideration which aspects of your marketing efforts are being measured, available contact information, market segment, market size and structure, available budget etc. PBRs Marketing Research Process Our marketing research processincludes the systematic identification, collection, analysis and distribution of information for the purpose of knowledge development and decision making.The reasons and times at which your company or organization might consider performing marketing research varies, but the general purpose of gaining intelligence for decision making remains con stant throughout. Customers occupy the key role in the marketing research process. As a company or organization, the overwhelming volume of research you are currently considering likely revolves around your customers Current customers Prospective customers Lost customers Members Community Employees (internal customers) Shareholders (internal customers) Whether you are creating a new marketing research program or perhaps revising an existing marketing research program, what are the travel you should take? While in that respect are dozens of little steps along the way, each of these steps fits into one of the 6 major steps of the marketing research process. They are Step 1 Identifying and define the problem Step 2 Develop the approach Step 3 Establish research design and strategy Step 4 Collect the data Step 4 Perform data analysis Step 5 Report and presentProblem Definition The guinea pig PBRs two month old client, KOHINOOR TEXTILES wanted to invest some money into openi ng a seasonal lawn boutique brand. KOHINOOR TEXTILES was aware that rigorous market research and analysis would be required in order to determine potential for such a venture as related to impairment, quality, sales, marketing, culture and modus vivendi and trends of already existing lawn brands. The client, already possessing a favourable market share in fashion industry, had detect that the demand of lawn products was on the increase duringSpring and Summer seasons and a larger number of brands were on a sharp growth pattern when other smaller competitors sprung up and began taking some of the market share. but this client also noted that out of 10 or 15 such lawn manufacturing companies, only about 3 or 4 were highly successful. So we were brought in and take oned, what factors make lawn exhibitions so successful? Is the demand ever increasing? Is the supply meeting the demand? Is this only seasonal or is it a year round trend? And lastly, would a lump-some investment towa rds manufacturing and selling high quality lawn be fruitful for a firm?Developing the Approach With these queries and predicaments in mind, PBR called upon some its most outstanding and proactive researchers to help KOHINOOR TEXTILES inscribe on a journey to launch their lawn prints. The team consisted of Mr. Nasir ZaidiDirector Research Affairs (PBR) Mr. Salman AnisManaging Director Analysis (PBR) Mr. Ahsan Rasheed dealer Research Coordinator (PBR) Mr. Hassan GhoriResearch Method Analyst (PBR) Establishing Research Objective & Design The research objective was to find what factors were making lawn exhibitions so successful?After lengthy discussions, it was decided that it would be outflank to get into the customers mind instantly (primary research) about what makes lawn exhibitions so successful. The team sat together to construct a way of finding out facts on the growing trends of lawn and the entire fashion industry at the same time. After a lot of deliberations and keepin g in visit the dynamic state of affairs in lawn industry, it was decided that the target market was ALL WOMEN FALLING IN 18+ AGE RANGE. With further more analysis and options, the following questionnaire was constructed for a survey of a sample of a 100 (hundred) women.Questionnaire We, the final year students of College of Business Management (CBM), are conducting a research into HOW BRANDED LAWN IS TURNING INTO AN INDUSTRY and the INCREASING TREND OF LAWN CULTURE IN PAKISTAN. We shall be thankful if you can spare two minutes of your time and fill this short questionnaire. 1. Never ask a woman her age, but whats your age range? a. 16-25________ b. 26-30________ c. 31-35________ d. 36+________ 2. You are currently a. In school________ b. In college________ c. Employed________ d. A housewife________ 3. In the recent past, how many Lawn Exhibitions have you attended? . 1 2________ b. 3 4________ c. 5 6________ d. 7 and above________ 4. Do you pick Lawn over other fabrics? a. Yes_ _______ b. No________ c. Depends on the occasion________ d. Only in summers________ 5. Which one of the following factors according to YOU makes Lawn Exhibitions so successful? a. scathe________ b. Quality________ c. Availability________ d. Advertisement________ e. Other (please specify) 6. What is the Maximum Price you are willing to pay for a Lawn suit? a. 1000 1999 PKR________ b. 2000 2999 PKR________ c. 3000 3999 PKR________ d. 000 4999 PKR________ 7. Lawn is best for a. imposing make________ b. Casual wear________ c. Mix of both a & b________ d. Daily use________ 8. How many hours would you say you watch Fashion TV or Style 360 in any given calendar week? a. Dont watch either________ b. 1 7 hours________ c. 8 14 hours________ d. 15 + hours________ 9. Which factor has affected / influenced your Lawn buying behavior the most, if at all? (Choose the best option) a. Plain necessity________ b. Media________ c. Growth in the Fashion Industry________ d. Need for purchase of high quality products________ 10.Does video have a engineer affect on your buying behavior? a. Never________ b. Rarely________ c. Sometimes________ d. Definitely ________ 11. Whats your belief towards Bollywood stars endorsing products of a Pakistani Lawn manufacturing business? a. Thats a good thing________ b. Whatever helps sell merchandise________ c. Neutral________ d. It shouldnt happen Pakistan Zindabad ________ 12. Whats the number one source to hearing about so many exhibitions? a. Friends________ b. Television________ c. Billboards________ d. Radio________ 13. Is at that place a limited availability of high quality lawn? . Yes________ b. No________ c. There are rush of copies in the market________ 14. Which Lawn manufacturer according to you is the best? (please write down your answer) __________________________________________ 15. What are the two main reasons (in your viewpoint) that have caused a epochal increase in the number of high quality lawn manufacturers and the growth of lawn exhibitions in the Pakistani market? a. enlarge in demand ________ b. People becoming more aware of their physical presence________ c. Increasing number of occasions to attend ________ d.Its too hot for wearing other clothing material________ e. Any other (please specify)______ 16. Which one of the following exhibitions HAVE YOU attended thus far in 2010? (Please place a tick-mark) JOFA (HSY) MAUSUMMERY GUL AHMED SONIA BATLA AL KARAM SOBIA NAZIR LAKHANI LAWN SANA SAFINAZ mare B. V9 LAWN PRINTS JUNAID JAMSHED FIRDOUS 17. Which Lawn exhibitions DID YOU attend in the year 2009? (Please place a check-mark) JOFA (HSY)MAUSUMMERY GUL AHMED SONIA BATLA AL KARAMSOBIA NAZIR LAKHANI LAWNSANA SAFINAZ MARIA B. V9 LAWN PRINTS JUNAID JAMSHEDFIRDOUS 8. Rate the following Lawn Exhibitions, only those you have attended, on a scale of 1-5 (1 being the worst possible rating and 5 being the best) based upon expenditure, quality, and design of each, in YOUR mind (please circle your choices) V9 Lawn Prints (Vaneeza Ahmed) Price1 2345 Quality1 2345 Design1 2345 Mausummery Price1 2345 Quality1 2345 Design1 2345 Gul Ahmed (Ideas) Price1 2345 Quality1 2345 Design1 2345 Junaid Jamshed Price1 2345 Quality1 2345 Design1 2345 JOFA (HSY) Price1 2345 Quality1 2345 Design1 2345 Sana Safinaz Price1 2345 Quality1 2345 Design1 2345 Data CollectionWith the questionnaire complete, it was time for collecting data from a total sample population of 100 (hundred) women. The objective was to collect data from school and college going girls as well as go a to a lawn exhibition itself to gather data through a survey The response was overwhelming as it took just an hour to get 50 forms fill up in the College of Business Management (CBM) alone although, the remaining were filled at Vaneezas V9 Lawn Prints Exhibition which was quite an trivial yet fascinating For the results of the research carried out, lets go to Data Analysis which is self-explanatory.In the recent past, how many La wn Exhibitions have you attended? pic Do you prefer Lawn over other fabrics? Which one of the following factors according to YOU makes Lawn Exhibitions so successful? What is the Maximum Price you are willing to pay for a Lawn suit? Lawn is best for How many hours would you say you watch Fashion TV or Style 360 in any given week? Which factor has affected / influenced your Lawn buying behavior the most, if at all? Does video recording have a direct affect on your buying behavior? Whats your opinion towards Bollywood Stars endorsing products of a Pakistani Lawn manufacturer?Whats the number one source to hearing about so many exhibitions? Which Lawn manufacturer according to you is the best? What are the two main reasons (in your viewpoint) that have caused a significant increase in the number of high quality lawn manufacturers and the growth of lawn exhibitions in the Pakistani market? Quality of V9 prints in view of women Price of V9 prints in view of women Price of Mausummery pri nts in view of women Quality of Mausummery prints in view of women Price of Gul Ahmed prints in view of women pic Quality of Gul Ahmed prints in view of women picPrice of Junaid Jamshed prints in view of women pic Quality of Junaid Jamshed prints in view of women pic Price of Jofa (HSY) prints in view of women pic Quality of Jofa (HSY) prints in view of women pic Price of Sana Safinaz prints in view of women pic Quality of Sana Safinaz prints in view of women pic Hypothesis Testing H0 People attending exhibition in 2010 has increased than in 2009 HA People attending exhibition in 2010 has not increased than in 2009 pic H0 Attending Exhibitions and watching television are dependent HA Attending Exhibitions and watching television are independentSignificance aim 5% Test Statistics Chi-Square test on independence pic pic How many hours would you say you watch Fashion TV or Style 360 in any given week? pic As P0. 05 thence we donot reject Ho Conclusion As the test that the given data provides sufficient evidence to conclude that attending a lawn exhibition depends upon the watching Fashion TV or Style 360 Ho There is no orientation course of lawn with regards to age H1 There is preference of lawn with regards to age Significance Level 5% Test Statistic Chi-Square test on independence Case Processing Summary Cases Valid Missing Total Count Do you prefer Lawn over other fabrics Total YES NO Pearson Chi-Square 12. 961a 9 . 164 Likelihood Ratio 13. 120 9 . 157 Linear-by-Linear tie-up 2. 670 1 . 02 N of Valid Cases 89 a. 12 cells (75. 0%) have expected count slight than 5. The lower limit expected count is . 45. Symmetric Measures Value Asymp. Std. Approx. Tb Errora a. Not assuming the null hypothesis. b. use the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation. As P0. 05 indeed we do not reject H0 Conclusion The test suggests that there is preference with regard to age. H0 People se ek high quality lawn when paying the price HA People are willing to pay the price for any quality of lawn Case Processing Summary Cases Valid Missing Total Count Is there a limited availability of high quality lawn Total Yes No There are plenty of copies in the market Chi-Square Tests Value df Asymp. Sig. (2-sided) Pearson Chi-Square 8. 791a 6 . 186 Likelihood Ratio 9. 176 6 . 164 Linear-by-Linear Association . 45 1 . 358 N of Valid Cases 90 a. 6 cells (50. 0%) have expected count less than 5. The minimum expected count is . 26. Symmetric Measures Value Asymp. Std. Approx. Tb Errora a. Not assuming the null hypothesis. b.Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation. pic As P0. 05 do not reject H0 Conclusion People seek high quality lawn when paying the price H0 Sources of media hearing about exhibitions has increased attention in exhibition in 2010 H0 Sources of media hear ing about exhibitions has not increased attendance in exhibition in 2010 Significance Level 5% Test Statistic Chi-square test of independence Chi-Square Tests Value df Asymp. Sig. (2-sided) Pearson Chi-Square 22. 05a 27 . 711 Likelihood Ratio 20. 282 27 . 819 Linear-by-Linear Association . 002 1 . 963 N of Valid Cases 90 a. 34 cells (85. 0%) have expected count less than 5. The minimum expected count is . 01. As p0. 05 therefore do not reject H0 Conclusion The data provides sufficient evidence that hearing from the given sources of media have lead to an increase in attending the exhibitions Conclusion / Recommendations for the ClientAfter conducting the research, we found that More and more women are attending lawn exhibitions are every year, the figure of exhibitors is increasing. Lawn is becoming formal way of dressing. Women keep the factors of price and quality when they go to purchase lawn suits. The best price range in which maximum number of likely buyers come i s from Rs. 1,000 to Rs. 2,000. For promotion of lawn prints, Fashion TV and Style 360 can be used for advertisement as most of the target population watches it. Famous media persons (singers, models and actresses) should be hired to promote lawn. Television and Billboards play a pivotal role in reaching target audience. According to most of the women, there are even numerous predicaments in quality of lawn which is being offered in Pakistan, therefore, KOHINOOR TEXTILES can come with better quality lawn and fit the demand The aforementioned conclusions are drawn after they were statistically proven and consequently, we recommend KOHINOOR TEXTILES to keep in view the findings of research with respect to women preferences, price sensitivity and quality consciousness and come up with new lawn prints so that their probability of success is increased upto a large extent. Customer Satisfaction & Loyalty Research Brand Research Customer Retention & Win Back Solutions Employee Researc h New Product instruction Philosophy Promise People Product